Generate and Capture Demand with Expert Paid Media Management
Efficiently book qualified meetings for your sales team with customized and proven strategies
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Discover how Understory
can build the foundation
for your sustained success
Detailed Intake Process
On LinkedIn, we build precise audience profiles based on your ICP and enhance targeting with your first-party data, ensuring personalized and effective ad campaigns.
Simultaneously, on Google, we conduct thorough keyword research, identifying high-intent and relevant keywords, to attract users actively seeking your products or services.
Campaign Strategy Development
This process begins with a detailed understanding of the client’s objectives, whether it’s lead generation or brand awareness.
We then work to develop highly personalized creatives – eye-catching creatives for paid social media and writing targeted, effective copy for Google Ads.
Technical Ad Account Set Up
Our process begins with configuring your CRM to ensure it captures and organizes all customer data effectively, laying the groundwork for personalized marketing and sales strategies.
We implement conversion tracking on your digital assets, enabling precise tracking of user interactions and enhancing the targeting and retargeting capabilities of your ad campaigns.
Campaign Launch
At Understory, we implement robust guardrails for testing and scaling campaigns, ensuring efficiency and effectiveness in identifying and managing campaign performance.
Our process begins with a structured approach to testing, where each campaign is meticulously evaluated against specific criteria and performance metrics. This rigorous testing phase is designed to identify any potential issues or underperforming aspects before a full-scale launch.
Continuous Campaign Optimization
By leveraging data analytics, we continuously monitor and adjust the campaign in real time, ensuring maximum engagement, conversion, and ROI.
Understory’s omni-channel campaign launch strategy is designed to create a unified brand experience, driving meaningful interactions and achieving business goals efficiently.
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Case Study
“I worked at Google for over 10 years with many performance marketing agencies and Understory is one of the best.”
Jonathan Pelosi, CBO of Avo
Achievements
Exponential Growth in Demos
From a baseline of 0, Avo witnessed a meteoric rise to over 100 demo requests per month.
Successful Incentive Strategy:
The $50 gift strategy not only incentivized demos, but also bolstered Avo’s brand image as a generous and customer-centric company.Despite the lead magnet being a $50 gift card, 71% of attendees ended up booking a second call.
Cost-Effective Scaling
Despite rapidly scaling, the average cost remained incredibly efficient, breaking below $30, all the way down to $27 per meeting request.
C-Suite Engagement:
Through targeted strategies, Avo successfully initiated conversations with key decision-makers, paving the way for countless potential collaborations and partnerships.
Enhanced Brand Presentation
With revamped graphics and persona-specific prompts, Avo’s campaigns were very visually appealing, and resonated with their target audience.
Who We Are
Experienced sales-minded marketing consultants specialized in scaling SaaS organizations
At Understory, we specialize in paid media management, graphic design, and cold email outreach for businesses looking to achieve measurable results.
Whether you’re looking to launch a new campaign or optimize existing ones, we have the skills and experience to help you succeed. Let’s work together to take your business to the next level.
Hear what our clients
have to say about us
Alex and Ali have a deep understanding of full-funnel pipeline generation…
Adam Robinson
CEO @ Retention.com and RB2B
Head of Growth @ Clay
CEO @ Yofi
Jumping into projects with Understory has been a game-changer for our ad campaigns…
Joseph Barringhaus
Director of Demand Gen @ Sonrai Security
Jono Krawczyk
Growth Marketing @ Secure W-2
We partnered with Understory during the traditionally slow holiday season, which posed……
Director of Marketing @ Remofirst
Gleb Polyakov
CEO @ Nylas
Working with Understory has been effortless, we chose them for their dedication to detail and…
Scott Ferguson
Director of Revenue Marketing @ Netacea
They’ve completely transformed how we approach outbound campaigns…
Luis Perdomo
Director of Marketing @ Verify Treatment
I’ve had my fair share of bad experiences working with agencies in the past. But Understory…
Ryley Randall
CEO @ Devize
CEO @ Scalebound
Working with Understory allowed us to reach tens of thousands of prospects and return multiple…
Co-Founder @ Talkadot
I worked at Google for over 10 years with many performance marketing agencies and…
Jonathan Pelosi
CRO @ Avo
Working with Understory for my email campaigns has been what I wish every agency experience…
Itai Joseph
CEO @ Fondu
Understory is incredible to work with. They’re so creative in the way they approach ad…
Alia Vinson
Senior Marketing Manager @ VERO
VP of Marketing @ Wiza
Meet the Executive Team
Your Demand Generation Experts
Alex Fine
Co-founder
Ali Yildirim
Co-founder
Chris Chambers
Head of Paid Search
Naufal Nugroho
Head of GTM
Alin Matei
Head of Design
Pierre Patrouillard
GTM Engineer
Augusto Franier
Paid Search Lead
Sander Olesen
GTM Engineer
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