GTM Engineering
Account research sprint: a 60-minute workflow that improves personalization
One 60-minute account research sprint, one brief, no generic outreach.
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Benchmarks & Industry Insights
Understory Agency Ranks No. 140 on the 2026 Inc. 5000
Understory Agency ranked No. 140 on the 2026 Inc. 5000 with 2,231% revenue growth, placing it in the top 3% of the 5,000 honorees.
Paid Media
The Real CPM of B2B Meta Ads vs. What Meta Tells You
Your B2B Meta ads CPM reads $15.50; ICP-adjusted, it's $77.50.
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Benchmarks & Industry Insights
Schema, Citations, and Source Trust: What Makes Claude Cite You
Earn Claude citations with crawlable HTML and one 150-character sentence.
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Paid Media
How to Get Qualified B2B Leads from Meta Lead Forms
Cheap Meta Lead Forms fill your CRM, not your calendar.
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Paid Media
LinkedIn Lead Generation in 2026: Why Agency + In-House Beats Either Alone
Keep LinkedIn lead generation strategy in-house; outsource the execution.
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Marketing Tools & Services
LinkedIn content case study: How Understory Agency turned 90 minutes a month of a CEO's time into 200,000 impressions
LinkedIn content case study: how Operatus CEO Chris Fezza reached 200,000 impressions in 140 days on 90 minutes a month, with Understory Agency.
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Paid Media
B2B SaaS paid search case study: How Understory Agency found the 41% of Hiver's non-brand spend that produced nothing
B2B SaaS paid search case study: how Understory Agency found $7,669, 41% of Hiver's non-brand Google Ads spend, going to campaigns with zero conversions.
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Paid Media
LinkedIn thought-leader ads case study: How Understory Agency ran RB2B's founder posts at roughly 20% CTR
LinkedIn thought-leader ads case study: how Understory Agency turned RB2B founder Adam Robinson's own posts into a paid channel at roughly 20% CTR.
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Paid Media
EOR paid search case study: How Understory Agency generated 1,040 opportunities for RemoFirst in a quarter
EOR paid search case study: how RemoFirst generated 1,040 opportunities in Q1 2026 on $899,845 of paid search spend managed by Understory Agency.
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GTM Engineering
Cold email case study: How Understory Agency sent 242,750 emails at a 0.8% bounce rate for PatientNow
Cold email case study: how PatientNow sent 242,750 emails at a 0.8% bounce rate and reached 270 interested practices, with Understory Agency.
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Paid Media
Paid media audit case study: How Understory Agency found 74% of Northbeam's LinkedIn budget in the Audience Network
Paid media audit: how Understory Agency found 74% of Northbeam's LinkedIn budget in the Audience Network, then rebuilt paid and outbound as one system.
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Paid Media
Early-stage paid media case study: How Understory Agency built Hyperbound's program from zero and cut cost per click 35%
Early-stage paid media case study: how Hyperbound built paid search and paid social from zero with Understory Agency, and cut cost per click by 35%.
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GTM Engineering
GTM engineering case study: How Understory Agency added an outbound engine to 8 years of product-led growth at Expensify
GTM engineering case study: how Expensify added outbound to 8 years of product-led growth with Understory Agency, and the one field that lifted replies.
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Paid Media
Cybersecurity paid search case study: How Understory Agency built Doppel a $3.65M pipeline engine
Cybersecurity paid search case study: how Doppel built $3.65M in Google-influenced pipeline on $504K of spend, Jan to Jul 2026, with Understory Agency.
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GTM Engineering
Outbound case study: How Understory Agency built hapily an outbound engine that created 39 deals
Outbound case study: how Understory Agency built hapily an outbound engine that created 39 deals and 5 closed won by mid-May 2026.
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